Podcasts are getting popular and for good reason – they can deliver really valuable and interesting content.
Now this doesn’t initially sound like it would be relevant for us cyclists, but it is!
Jon is a very keen cyclist and so has managed to interview three superb cycling-related guests. Have a listen below!
Jens Voigt is a German former professional road bicycle racer for several teams, the last one being UCI ProTeam Trek Factory Racing. Jens wore the yellow jersey of the Tour de France twice. His career achievements include winning the Critérium International a record-tying 5 times and a number of one-week stage races, as well as two Tour de France stage victories. In September 2014, he set a new hour record.
Jens is a remarkable person and he gives us a fascinating insight into the world of cycling, business, brands and technology.
What do Jens and Jon cover?
— the importance of bikes in developing countries + how it transforms people’s lives
— Shut Up Legs! – his brand
— has cycling become too focused on business and money?
— how technology has changed cycling
— Trek’s joke on Jens
— e-bikes and a little secret from Jens…
— are there electric motors in the peloton?
— the total lack of innocence with mechanical doping
— the major changes we will see in bikes over the next few years and the one thing Jens thinks will disappear
— his predictions for the Giro and the Tour (we spoke at the beginning of May)
Marc founded Veloforte in the Spring of 2016 to provide an exceptional quality, 100% natural alternative to a sports nutrition market dominated by synthetic, mass-produced gels and bars. Often referred to as the “Rapha of energy”, Veloforte is fast becoming the go to brand for those seeking truly powerful, natural and delicious nutrition. Since launch they are fuelling customers across sports including cycling, F1 motorsport, triathlon and Ultra running.
Prior to Veloforte, Marc founded a digital business & innovation consultancy and has lead the brand and digital strategies for some of the largest advertising agencies and most respected brands in the world.
What do Jon and Mark cover?
— how the business started
— the challenges of a startup selling a physical product
— the marketing that really worked
— a brand as well as a product
— the opportunity to challenge
— being small is good
— testing in the real world
— how he connects with people
— the advice he would give to a startup company
— the importance of the business plan AND investment plan
Last but not least, Kevin ABT from Wahoo fitness!
Kevin has been with Wahoo for the last five years leading the company’s global expansion efforts, strategic partnerships and brand development. Prior to Wahoo, Kevin worked for a digital media startup in New York City, and completed his MBA at the University of Virginia.
He now resides in London leading the European team’s expansion and business development relationships.