Chapeau is a UK clothing brand with centred around quality and inclusivity. Where better to show it off then our favourite town Girona.
So we gave them all they needed…locations, models, bikes, accommodation, friendships and lashings of what makes Girona great. Happy to share our Catalan home and knowledge. They brought their kit, themselves and photographer, Jon Baines (IG:@designdefined).
Here are a few shots from the weekend with Conductor and Chapeau in Girona. Have a look at their sites to see more from the shoot. And to see more of Girona, we are back with tours in May and beyond. Drop us a line for more information.
Foot note about Chapeau, from Chapeau.
“Chapeau’s core values are simple.
‘Chapeau’ translates as ‘hat’ but it means far more. Used to indicate respect for a fellow cyclist’s efforts, achievement or endeavour Chapeau! is a spoken doffing of the cap.
Respect and encouragement are qualities we admire in cyclists. We believe in always greeting a fellow cyclist, whether with a nod, a wave or a cheery hello. The spirit of inclusivity and fellowship makes cycling an individual sport that we’re proud to be involved in.
To all fellow cyclists who obsess over their gear, who cajole themselves to head out early, who drink cappuccino after 12, who covet other bikes but remain staunchly protective of their own — Chapeau!
We aim to create cycling apparel with modernity, detail and personality. Made well, fit for purpose and great looking.
We want every cyclist to enjoy every ride. We want to inspire the belief that everyone can have a great time on a bike.
We have a point of view but we’re not judgemental. There’s no codswallop, you’ll never have to decipher the meaning in what we say.”
All image rights Conductor / Jon Baines except where stated.