On the way to the Dolomites cycling trip in July (our long read here) we made the most of our time in Italy by visiting Rocket Espresso, on the edge of Milan. Our hosts, Nicky and Andrew Meo – the driving forces and owners of Rocket – opened their factory doors, showed us around and took us for lunch. If Nick and I didn’t have the Dolomites on the horizon, we may never have left.
One of the things I admire in people is risk taking, a leap of faith in life. Think of those who we look at and say, “you’re so lucky!” and often behind that vision is a big decision, a sacrifice, that leap of faith. Nicky and Andrew left a financially comfortable and successful food and coffee business based lifestyle behind in New Zealand and chose a new path; followed their hearts and dreams of oft said ideas to change their lives, and upped and moved to Italy.
In New Zealand, their story was the successful Wellington restaurant, Pravda and roasting house, The Immigrant’s Son and – in as much as there is in such a line of work – a good guarantee of success and income. But restaurant life compromises family life, and there were those dreamlike thoughts of going to Italy. The stars perhaps aligned, right timing, an opportunity, the right connections but then they still had to do it. And so, in 2007, plans were made to take over (with friend and colleague Jeff Kennedy) the struggling Italian firm ECM – parent company of Rocket – and moved the family across the globe.
Condensing 9 years does an injustice to the hard work ironing out operational issues, filling long standing back orders from ECM, aligning and an invaluable partnering with Daniele Berenburch (the son of ECM co-founder), bringing in a bit of Kiwi cultural approaches and re-marketing, re-naming and modernising the whole brand. But therein, plus more, is the overnight success. A 9 year overnight success.
That Kiwi culture has brought open plan offices and open door policies and a new world coffee culture. Melding that with the traditional Italian manufacturing excellence and pride and its own long coffee history of repute has been part of the change and challenge at Rocket.
That crisp clean, bright and relaxed, open plan office area lie within Rocket’s understated factory – from the outside, just another of Milan’s understated factories. On into the Rocket factory itself, even when we were there in a quiet period, there is a gentle hum of organised activity; again, a bright and relaxed environment. I guess that management adage about setting an example from the top rings true. Organised, yet relaxed. And above the factory space is an in house R&D area – itself developing and growing – and a maintenance area; these keep aim to keep them ahead of the game and on top of the existing products.
Most who know of Rocket, know they are tied closely to cycling. My friend Christian Meier, of La Fabrica Girona and Espresso Mafia (see our special October trip), through whom I was introduced to Andrew, is the Spanish dealer for Rocket and it seems the majority of the pro peloton has a Rocket…well, you are faster with a Rocket in your kitchen #fact. Andrew still races his bike, and son – Felix – races in the younger ranks. Indeed Rocket supports various youth riders around the world. I am not sure who is the stronger cyclist of the two, though, Andrew, a self confessed jack of all trades, is probably losing the Italian language race though. Dealing with overseas clients largely (Rocket is a predominantly export firm; Germany, UK and Australasia strong markets), he has a ready made excuse. Nicky is perhaps better, while Felix, practically fluent, is at the head of this New Zealand escape group. Together, clearly, a formidable team.
I am all for taking risks and chasing a change of direction. It’s nice to know that, when I save up for a Rocket, I will know it’s a machine built on dreams, on a risk and on a philosophy of doing things the right way. Life is worth taking risks, Rocket Espresso is a success story as proof.